Cycle Action Waiheke (CAW) is a local cycling advocacy group based on Waiheke Island which organises a number of free events and fun activities for cyclists throughout the year.

As part of the Biketober initiative, I created various print media with custom illustrations and designed accompanying social media campaigns to run throughout the month. Keeping in line with the objective of getting the community out and about with cycling as the mode of transport for the month, we created a colourful and fun advertising campaign which really connected with the community.