Humble flour co. believes in homegrown can be our first option. Flour is a Kiwi pantry staple and it deserves a bit more love! Their wheat is grown in the sunny Hawkes Bay. Known as a wine and apple region, it also grows some of the best wheat in the world. The long dry summers and our rich soils give our wheat a distinctive flavour. Humble flour - the good one.

I had the pleasure of collaborating with Sarah Parkinson-Howe (The Corner Store Collective) and Charlotte Henry (Words to Live By) on the Humble Flour Co. project. My role was to bring their vision to life by designing and building the website, creating a simple and engaging platform that tells the story of Humble Flour Co.